‘For Visibly Fairer Skin’ Fuse ODG Calls Out Nivea For Racist Ad Campaign

One of Ghana’s leading act Fuse ODG on his Instagram today called out German skincare company Nivea for a racism advert running all over Africa.
The Promotional billboards and video commercials, for the brand’s lotion, featuring former Most Beautiful Girl in Nigeria Omowunmi Akinnifesi, has as its tagline: “For visibly fairer skin”. Discover Fuse ODG’s Instagram post below as well as William Adoasi’s, urging African brand’s to rise up and cater to the needs of black people.

View this post on Instagram

Dear Nivea, Kindly take down these billboards you have placed all over our beloved countries in Africa. I saw this one with my own eyes today in Ghana and we love our complexion the way it is. And if you don't take these down. We will. Every African everywhere should stop buying any Nivea product. Tag the Nivea branch from your country so they understand how foolish this is! With love #PULLITDOWNNOW @Nivea_uk @NiveaUSA @reggierockstone711 @Sarkodie @r2beesmusic

A post shared by Fuse ODG (@fuseodg) on Oct 17, 2017 at 7:06am PDT

https://twitter.com/WilliamAdoasi/status/920592549391339525Photo Credit: Fuse ODG