South African rapper AKA has announced his new seven figure deal with Reebok Classics Africa. The lifestyle shoe brand is making an investment shift from highly paid athlete ambassador-deals to entertainment talent. AKA is joining a global campaign with hip-hop star Future, super model Gigi Hadid and rap duo Rae Sremmurd.
The outspoken rapper took to Instagram to share the news of his latest endorsement. “It gives me great pleasure to announce that I have signed a seven-figure deal as the FACE of @reebokclassics AFRICA. #ClassicAKA #ForeverClassic The first deal of its kind in South Africa… a game-changer,” he wrote.
Reebok also joined forces with AKA’s (real name Kiernan Forbes’) company BEAM GROUP. The holding group will take “creative reign of innovative original elements of the campaigns and partnership, and resourcing ways through music to enhance the Reebok brand and elevate it to greater heights.”
Photo Credit: Reebok Classics
